There are many social media platforms out there and it can be a minefield working out which ones your business needs to be on, which ones are best for your business and how to work them. As a general rule they are all worth trying, set aside some time each month and master each platform. Don’t forget to measure your results, you will soon work out which ones are giving you more exposure, engagement and sales for your business.
What is Twitter? Twitter is on online news and social networking site where people communicate in short messages called tweets.
Why use this platform? 88% of businesses with more than 100 employees use twitter for marketing purposes.*
18 Practical Twitter Tips for Beginners >
What is Facebook? Facebook is an American online social media and social networking service that makes it easy for you to connect and share with your family, friends and other businesses online.
Why use this platform? 2 million business use to Facebook for advertising. *
Twelve Facebook tips that everyone should know >
What is LinkedIn? A professional network allowing employers and employees create a personal profile and add connections. Their mission is to connect the world’s professionals to make them more productive and successful.
Why use this platform? LinkedIn boasts more than 530 millions user profiles. *
22 Top Tips to Effectively Raise Your Profile on LinkedIn >
What is Pinterest? Online image based network where users can upload, save, sort, and manage images known as ‘pins’. ‘Pinboards’ can be created which are collections of images.
Why use this platform? Pinterest drives 25% of all retail website referral traffic. *
21 Insanely Useful Tips Every Pinterest User Should Know
What is Instagram? A social network made for sharing photos and videos from a smartphone. Users share pictures and videos with followers, this content is displayed on their profile.
Why use this platform? 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. *
10 Instagram Tips for Beginners
Snapchat, Youtube, Google+ are just a few other networks you could try out too. And it’s worth downloading the apps for all of these… almost 80% of time spent on social media platforms happens on mobile.
* Source: Wordsteam >